A new kind of Korean pop music has been taking over the American airwaves recently and it goes by the name of K-Pop. While on my recent stay in Asia I experienced this new wave of boy bands and pop music first hand. Not only are these groups huge in their own country, but they’re also turning their success into international fame. In Korea the term is “hallyu” which translates simply into Korean wave, or an influx of Korean culture into different foreign markets. It started in the 1990s with massively popular N*Sync and Spice Girls style boy bands […]
Author of 'The Global Influence' is an experienced digital marketing expert. She has worked on a range of large-scale digital initiatives for a list of global clients. Living and working in diverse capitals such as New York, Miami, Singapore, Sydney, Paris and Berlin has given her the unique ability to launch and manage global campaigns.