Many businesses think that building a reliable product is enough to bring them customers they deserve. They want their brand to be organically discovered and grow their audience through word of mouth. Unfortunately, this misconception is what hurts most e-commerce businesses out there. Digital advertising and marketing get a bad rep. However, they are necessary […]
[buzzsprout episode=’185822′ player=’true’] You can also download this podcast on iTunes or Stitcher Radio. The World of Facebook Advertising can be confusing for small online retailers. There is conflicting information out there about the effectiveness of Facebook Ads. Some companies swear by its effectiveness while others have gone as far as writing public break-up […]
[buzzsprout episode=’173737′ player=’true’] This is my first Podcast episode… pretty exciting! My mission is to Guide you through the cultural, logistical and technical needs to launch Globally! In this episode, I will talk about the Facebook Ad debate, and how you can leverage it positively for international growth, and in the cultural section, the Beijing […]