Recently, while I was doing research for one of my clients, I stumbled upon a SXSW lecture on minimalism and how it’s changing the realm of entrepreneurship. After listening to the talk, I became intrigued with the concept of doing more by doing less. In this day and age, we’re constantly being bombarded with new […]
Many businesses think that building a reliable product is enough to bring them customers they deserve. They want their brand to be organically discovered and grow their audience through word of mouth. Unfortunately, this misconception is what hurts most e-commerce businesses out there. Digital advertising and marketing get a bad rep. However, they are necessary […]
If you can’t see video above, click here http://youtu.be/aY9b9VZEjJs As entrepreneurs, it’s all too easy to get burned out. We try to do it all ourselves because we think it will be more efficient than training someone. I have struggled with this numerous times, burning the midnight oil and barely sleeping in the hopes to get it […]
If you can’t see video above, click here: http://youtu.be/ZoAUFUDgC_Y You know that feeling when you hit a major creative roadblock, incapable of coming up with new ideas. Well, that was me last week. Everything I came up with was lame. So I had to face the harsh reality that it’s time to take “MOI” to the […]
If you can’t see video above, click here: http://youtu.be/Qg0NLrrlKu0 [Tweet “Reviews are an integral part of any business as customers rely on them when making purchasing decisions.”] However, asking customers to provide reviews can be tricky. As a business, you don’t want to be too pushy and turn-off your customers. Watch this video, to get some […]
Many of my clients often come to be frustrated that their site is not bringing them more sales. They think that increasing their social media efforts will be the answer to their problem, when in reality the real problem is their online storefront. Even if you are using a template e-commerce site there are several […]
[buzzsprout episode=’192916′ player=’true’] You can also download this podcast on iTunes or Stitcher Radio. Taking the first steps towards starting your e-commerce business can be confusing and overwhelming – there are many services and platforms available out there with contractive information on how to get started. When launching an e-commerce business, nothing is as important as taking […]
You know how it goes; a new social media platform gets some momentum and next thing you know everyone is telling you to jump on-board. [Tweet “There are advantages to be an early adopter.”] We have all witness how brands who adopted Twitter, Instagram, Pinterest early on saw huge returns. With the plethora of […]
If you can’t see video above – click here: http://youtu.be/mnYOhKCnUeI Do you know what is a Bounce Rate? Bounce Rate is a term used to describe the percentage of users immediately leaving your site. Your aim as an online business is to engage your audience within the first 30 seconds. It’s important to have an […]
If you can’t see video above – click here: http://youtu.be/c03o67Mts4o A healthy inbound traffic is necessary to expand your business internationally. When looking to grow your international inbound traffic, it’s important to put together a digital strategy that goes beyond social media management. You need to put in place other digital marketing initiatives to help expand […]