Luna Vega

Author of 'The Global Influence' is an experienced digital marketing expert. She has worked on a range of large-scale digital initiatives for a list of global clients. Living and working in diverse capitals such as New York, Miami, Singapore, Sydney, Paris and Berlin has given her the unique ability to launch and manage global campaigns.
These days she is passionate about helping small businesses and start-ups expand their online presence. She holds an M.P.S. master's degree from New York University's Tisch School of the Arts Interactive Telecommunications Program (ITP).

The Social Media K-Pop Fever

A new kind of Korean pop music has been taking over the American airwaves recently and it goes by the name of K-Pop.  While on my recent stay in Asia I experienced this  new wave of boy bands and pop music first hand. Not only are these groups huge in their own country, but they’re also turning their success into international fame.  In Korea the term is “hallyu” which translates simply into Korean wave, or an influx of Korean culture into different foreign markets.  It started in the 1990s with massively popular N*Sync and Spice Girls style boy bands […]

By |March 22nd, 2012|E-commerce & Fashion Trends, Social Networking Tips|2 Comments

Social Media in Asia 101

For the last few weeks I’ve been working on a project in Asia and during my travels I’ve learned a few interesting things about the Social Media landscape in Asia.  For starters, the Social Media consumption in Asia is greater in some markets than it is in the US.  Countries like Indonesia, Malaysia, India, Taiwan, Thailand and the Philippines widely use Facebook, and the mobile internet market share is also much larger in these countries than the global average.

Countries like China, Japan and Vietnam use different but similar platforms such as Weibo and Renren (in China), Mixi (in Japan) […]