https://youtu.be/9urOb-trpFc Hey guys – welcome to another episode of #LOVEMONDAYS. We spoke in the last few episodes about the Importance of EMAILS… Haven’t checked-out the episodes yet? Make sure to do so now! Emails will make or break your business. But what type of emails should you be sending to be able to CONVERT your […]
I caved in and bought an iPhone 6s because it’s so much better than the iPhone 6. Well surprisingly enough, it does have some great features for content producers. I have been very happy with camera and overall image / video quality. I personally, no longer need to carry my heavy DSLR or GoPro. But […]
Are you guilty of copying and pasting? Have you ever been caught red-handed? Can you say awkward? The other day, I was having lunch with a friend of mine, and he was copying and pasting the same message to send to all of his Tinder matches. Apparently, this method is called the “spam it effect;” messaging multiple people with the exact same message. He vouched that you can be more efficient and increase your chances of getting a date except when you get caught calling a girl Rebecca when her name is Veronica. In terms of dating, the spam it effect […]
Good copy, snappy headlines and clever brand positioning can make the world of difference in how your business is perceived by others. In the worlds of advertising and marketing, we’re surrounded by thought-provoking strap lines and insightful articles which appeal to our senses. Great copy needs to not only grab the attention of the reader, […]
With the launch of BIKINI Berlin in April last year, Germany’s vibrant capital became a pioneer in redefining retail in the digitally dominated age. Against the backdrop of waning offline sales and heightened consumer expectations, brought on by the rocketing presence of e-commerce, the brains behind this fresh strategic vision pinpointed the need to reinvent […]
Download & Review this podcast on iTunes or Stitcher Radio Building buzz is pivotal for the health of any business. Getting accredited press builds trust, boosts traffic, increases SEO and ultimately generates more sales. Pitching the right story at the right time, to the proper publication can decide whether or not your story will get published. The bigger […]
If you can’t see video above, click here: http://youtu.be/QbZAFFQqpQs This last year, retailers have experimented with Social Commerce / Social Currency. A few months back, I reported on a Marc Jacob’s marketing campaign #MJDaisyChain, where users shared their social media status in exchange to win a Marc Jacob’s product. In today’s video, I check-out NYC pop-up […]
[buzzsprout episode=’224478′ player=’true’] Download & Review this podcast on iTunes or Stitcher Radio With Facebook becoming more and more crowded, small businesses can find themselves struggling to reach and build their audience. Often, businesses will need to pay to promote their posts within their page or advertise on Facebook. Surprisingly, Pinterest is an extremely powerful platform for […]
I attended Miami Art Basel this weekend, and I am still recovering from a case of information overload. I originally went with no specific agenda in mind besides taking a break from New York city. But very quickly, I turned it into an experiment on attention spans and marketing. I took notes on which pieces […]
If you can’t see video above, click here: http://youtu.be/EPUDTZkgRgc A part of me always wished to start a clothing line. Instead, I took another path consulting for fashion entrepreneurs and helping bring their dream to reality. A question, I often get asked is what are steps required to start a fashion line. In this video, I […]